Premiumize your menu with professionally designed pairings
Tap Estate pairs your top dishes with premium beer and wine, giving your servers the tools to upsell with confidence. The result is higher check averages, stronger margins, and a better guest experience. This program pays for itself in increased sales.
The proof is in the pairing
When a mid-sized franchise sports bar decided to introduce professional beer and wine pairings, they weren’t sure what to expect. For years, servers had relied on generic upselling—“Would you like a glass of wine with that?”—with mixed results. Guests often defaulted to house pours or skipped beverages altogether.
Tap Estate worked with the restaurant to review their existing beverage list and highlight gaps. Together, we used POS analytics to chose the ten most popular dishes on the menu, pairing each with a premium beer or wine. Every pairing came with a short, story-driven description:
After creating expert food and beverage pairings- we shifted our language and told a story.
By simply implementing professionally curated pairings, the restaurant turned storytelling into a sales tool and unlocked thousands of dollars in new profit potential.
Before
“Pair our fish tacos with one of our draught beers”
-Or-
“Try it with a Bud Light”
After
The sweet caramel malt of Goose Island IPA balances the tang of the apple slaw, while its citrusy hops highlight the freshness of the fish. The lively carbonation softens the slaw’s acidity, and the classic English hop character helps mellow the heat of the remoulade
Flawless Execution: the key to results that raise revenue
These pairings were then printed directly on a small food pairing menu and placed on every table, ensuring guests could see—and imagine—the perfect combination before ordering.
Over the next six months, premium beverage sales rose by 6%. For a restaurant generating $250,000 annually in beverage sales, that translated to an additional $15,000 in revenue—without adding a single new product.
